Booking Senior Delegates on Customer Service Event

Wings has worked for many years with a leading international authority on Customer Service.  The company run regular 2 day open seminars in the UK, as well as in-house programmes.

As part of this company’s marketing strategy, the company holds complimentary executive events on a regular basis.

Following dispatch of the invitations to these events, Wings runs telemarketing campaigns of follow up calls, to book delegates.  This involves targeting the addressee, checking they have received the invitation and running through the benefits to them of attending the executive event.  On some occasions invites need to be resent (via email) or a different person within the organisation needs to be addressed.  Wings are very tenacious in following these calls through.

Using bespoke telemarketing software, reports are run throughout the campaign, to enable the client to analyse results for future events.  This is particularly helpful in establishing their most productive source of prospects.  Records are then updated and returned to the client at the end of the campaign.

Wings has been very successful in promoting these events, increasing attendance and also sourcing future leads in the process.